How Do You Strike the Right Balance Between Bandwidth and Latency?

It’s an age-old question in telecom — which has a greater impact on enterprise network performance: bandwidth or latency? While some might argue that bandwidth — the rate of data transfer or “throughput”— is most important, latency — the delay in traffic getting from one point to another — has gained notoriety in recent years for its role in impacting key business operations. We believe that for enterprises, it’s all about striking a healthy balance between the two.

High-latency connections don’t just exacerbate end-user frustrations; they also can pose very real threats to productivity and, yes, bottom-line revenue. Real-time Software as a Service (SaaS) business applications such as Salesforce, Teams, Zoom and others simply can’t afford even a few milliseconds of latency without impacting the customer experience for an enterprise’s end users.

But another application critical to businesses has the potential to become most impacted by latency: real-time replication of data systems for business continuity and disaster recovery. Some of our enterprise customers send 1,000 bytes or more of data per second into a database. That data needs to be replicated to a backup database in another location in real time. Even a miniscule delay can lead to poor performance, causing critical data to be lost. In industries such as manufacturing or financial services, lost data can literally translate to lost revenue.

At Everstream, we work with enterprises across industries that rely on low-latency, high-bandwidth network connections for real-time replication and disaster recovery, including health care organizations, retail banking institutions and mobile network operators — essentially those that process a large volume of transactions. Low-latency networks not only prevent missed opportunities from lost data but also open new business opportunities for these companies.

A review of your business’s most critical applications and data needs can help you find the right balance between low latency and high bandwidth. Our network is purpose-built to deliver on both, ensuring your data is being delivered in near real time, every time.

Want to learn more about how latency and bandwidth compare? Read our CTO’s article in Capacity Magazine.

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